Minute Maid Lemonade Can Package Design
Design Concept
Minute maid lemonade needed a redesign on the packaging to incorporate elements that evoke the beach and summer vibes, such as imagery of beach scenes, surfboards, or tropical fruits. Use bright and bold colors that capture the energy of the beach lifestyle. The idea behind this is to develop a marketing campaign that specifically target the younger audience and emphasize the connection between Minute Maid Lemonade and the beach lifestyle. Consider creating unique and refreshing flavor combinations that evoke the beach and summer experience.
Design Problem
The brand being perceived as outdated and not resonating with a younger audience that enjoys the beach. The can is designed to be easily recognizable on shelves, with its dynamic and eye-catching appearance serving as a focal point within the beverage section.
Design Solution
The design incorporates a subtle call to action, encouraging consumers to embrace the spirit of summer and experience the exciting and refreshing flavor combination offered by Minute Maid Lemonade. This message is conveyed through a simple and engaging tagline that conveys the essence of the product’s appeal, inviting consumers to “Sip into Summer” and indulge in the delightful fusion of Blueberry Boogy, Bangin’ Lemon-Lime, and Radical Raspberry.
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