Nostalgic Scents Campaign
Design Concept
Develop an engaging social media campaign targeting the 12-35 age group. Utilize platforms like Instagram and TikTok to showcase short videos of individuals sharing their favorite scents and how they use them in different aspects of their lives. Implement a storytelling approach in seasonal campaigns, connecting each scent with a relatable story or emotion. This helps in creating a memorable and emotional connection with the audience. Partner with lifestyle and home decor influencers to showcase how Bath and Body Works scents enhance their living spaces. Emphasize the unique aspects of Bath and Body Works’ products compared to the broader selections of competitors.
Design Problem
Bath and Body Works needs to clearly communicate what sets it apart from Ulta and Sephora. The focus is on a curated selection of fragrances and related products. The campaign should resonate with the younger demographic, convincing them that Bath and Body Works has scents perfectly suited to their moods and lifestyles. The advertising needs to emphasize how Bath and Body Works can contribute to creating warm and inviting environments, especially for adults hosting parties at home.
Design Solution
The sole purpose for Nostalgic Scents is to create a way to bring back memories that have been forgotten and to bring them to the forefront of your mind. With every light of the wick a memory will return along with it. Light your home with the scent that makes you feel the most at home. A memory returns with every lit candle you light from Bath and Body Works Nostalgic Scents. On the back of each candle is where you can write your special memory that came to mind.
Nostalgic Scents Campaign Video
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