Rhizome Poster | AIGA Flagler Design Week - Tiffani House's Portfolio

“Rhizome” Design Week Poster for AIGA Flagler College

Design Concept

To captivate the interest of the target audience students, alumni, and professional designers prompting them to learn more about AIGA Flagler Design Week. Convey the spirit of innovation and diversity within the design community, encouraging participation and attendance. Showcasing the diversity of design styles and activities during Design Week. Highlight the journey of designers branching out into unique creative paths.

Personal typeface created for this poster called Xtreme

Design Problem

The beginning idea for this poster was a retro style, since that seemed to be more of the style for the typeface created for it called, ‘Xtreme’. Design week is an event for graphic designers to show their work and they have a lot of activities. The idea was to have this poster emulate this; therefore, the poster was titled ‘Rhizome’. This is a root system that shoots off in different directions. So this was a great way to express designers as they branch off to their own styles. ‘Montserrat’ was the second typeface and different italics, bolds and many more styles that it had in the font family were used.

Design Solution

When it comes to who are the clients that are going to be looking at the poster, they could be a student at Flagler, an alumni, or a professional designer looking for someone to work alongside of them. The hope for this project is to capture the attention of those interested in design week looking to find out more about it. By creating the poster the way it was, the colors and the styles of the font really helped to bring this poster together.